Are Static Posts Dead on Social Media?
Are Static Posts Dead on Social Media? Are Static Posts Dead on Social Media? Featuring Insights from Industry Experts Have you started noticing a decline in reach and engagement on your static posts? We’ve taken a closer look at several accounts and have seen that engagement on single-image and text-based posts is certainly much lower […]
Is Word-of-Mouth Marketing Dead?
Is Word-of-Mouth Marketing Dead? Is Word-of-Mouth Marketing Dead? A Personal Experience with Poor Service Delivery I have lived in my current house for over five years. It’s a fixer-upper, and every year, I focus on improving a specific area. One of the biggest challenges has always been my kitchen—it was in terrible condition. The countertops […]
The Hidden Cost of Fragmented Services
The Hidden Cost of Fragmented Services The Hidden Cost of Fragmented Services: A YouTube Premium Case Study A staggering 81% of consumers say they need to trust a brand before making a purchase. Yet here I am, reflecting on how I spent 2.5 years paying double for services that should’ve been bundled together. This isn’t […]
Why AI Won’t Replace the Heart of Creativity
Why AI Won’t Replace the Heart of Creativity Why AI Won’t Replace the Heart of Creativity “The creative adult is the child who survived.” – Ursula K. Le Guin. Creativity is about connection—an idea sparked by emotion, culture, and lived experience. Yet, in a world where AI is writing LinkedIn posts, designing logos, and brainstorming […]
Ethical Marketing vs. Spam & Scam Messages
Ethical Marketing vs. Spam & Scam Messages Ethical Marketing vs. Spam & Scam Messages: How to Protect Yourself and Your Brand Every week, my inbox is flooded with messages like these: “Be a top woman entrepreneur!…”“Feature in NY Magazine!…” At first glance, they might seem tempting. Who wouldn’t want to be recognized or land a […]
How AI tools is Transforming Design
How AI is Transforming Design How AI is Transforming Design: Featuring Insights from Industry Experts In the creative industry, AI tools are becoming increasingly accessible, bringing unique opportunities to design and marketing agencies. At Lollie’s, we see AI as an objective, invaluable team member who sharpens and refines our ideas. AI helps us uncover blind […]
Why Graphic Design is Important for Digital Marketing
Why Graphic Design is Important for Digital Marketing Why Graphic Design is Important for Digital Marketing In today’s digital age, the competition for consumer attention is fiercer than ever. With countless brands vying for the same audience, standing out requires more than just a compelling product or service. This is where graphic design comes into […]
Your Guide to Corporate Identity Design
Your Guide to Corporate Identity Design What Is Corporate Identity Design? Corporate identity design, often referred to as brand identity or visual identity, is the way a company visually presents itself to customers. It encompasses everything from logos to color schemes, ensuring that the company’s values and message are consistently communicated through its visual materials. […]
Why Do You Need a Website Developer?
Why Do You Need a Website Developer? Why Do You Need a Website Developer? Are you worried that your outdated website might be holding your business back? Let me share a story. One of our clients had a website that hadn’t been updated in over five years. They were frustrated with poor traffic and a […]
What Does a Branding Agency Do?
What Does a Branding Agency Do? What Does a Branding Agency Do? Branding is the foundation of every successful business. It’s not just a logo or a tagline; it’s about crafting a unique identity that resonates with customers and builds long-term relationships. In this guide, we explore the intricate world of branding agencies and their […]