API Piping Website
Redesign & SEO Overhaul
API Piping
Website Redevelopment
Industry:
Industrial Manufacturing
Year:
2024
Services Provided:
- Website Redevelopment: Developed a 6-page website with detailed product listings and a contact form.
- SEO Services: Implemented on-page SEO and set up GSC for technical SEO tracking.
- GSC and Google Analytics Setup: Configured analytics tools to track and monitor website traffic.
Website:
apipiping.co.za
Project Objective
API Piping’s website was last updated in 2017 and lacked essential elements such as a contact form, detailed information about their services and products, and any form of SEO. It was a one-page site with outdated, low-quality images and little to no information that could engage potential clients or rank on search engines. The client needed a modern, functional website to reflect their competitive edge in the industrial manufacturing sector.
Approach
We began by proposing several design ideas to the client, focusing on a look and feel that aligned with their business goals. Once a direction was chosen, we proceeded to develop a 6-page website that included a working contact form for inquiries.
Our focus was on creating a user-friendly experience, showcasing their full range of products and services in detail. In addition, we added an ‘About Us’ page that highlighted their specialties, qualifications, and the industries they serve. After developing the homepage, we shared it with the client for feedback to ensure we were on the right track. With their approval, we proceeded to build the remaining pages.
On-page SEO was implemented to improve their search engine rankings, and technical SEO was supported by setting up Google Search Console (GSC) and Google Analytics to track website performance. The website now provides a comprehensive overview of their offerings, and the client can monitor traffic and visitor interactions effectively.
Key Results
The result was a fully redesigned, modern website that the client was highly satisfied with. API Piping now has a functional, informative site that better represents their business and allows them to track visitor data through GSC and Google Analytics.
Ready to transform your outdated website?
Let us help you create a fresh, modern online presence that captures your brand’s essence. Our design and SEO specialists will work with you to build a site that drives results. Contact us for a free consultation.
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