Chelev's Branding & Packaging Design
Chelev
Branding & Packaging Design
Industry:
Natural Skincare & Wellness
Year:
2025
Services Provided:
- Logo design and concept
- Color palette and visual identity
- Typography system
- Label and packaging design for skincare products
- Brand story development
Technologies & Tools Used:
- Figma (logo icon sketches, layout prototyping)
- Adobe Illustrator & Photoshop (final logo, label design)
- Canva (brand kit and editable templates for client use)
Website:
Project Objective
As a brand born from a personal healing journey, Chelev needed a visual identity that reflected authenticity, purpose, and purity. The goal was to create a modern, clean, and heartfelt brand that would resonate with both faith-based and wellness-oriented audiences, while allowing space for growth into retail and eCommerce spaces.
Approach
We started with a deep-dive brand discovery session, rooted in the founder’s story, from striving for perfection to embracing natural beauty. Using this testimony, we crafted a brand name (Chelev, meaning “fat” or “choicest part” in Hebrew) and developed a visual identity that felt soft, grounded, and trustworthy.
The logo design was sketched and refined in Figma, chosen for its flexibility in early-stage ideation. We then finalized it in Illustrator for scalability and precision. A warm, earth-toned color palette was selected to reflect nature and purity, while the product labels were designed to communicate transparency and natural beauty.
Key Results
- A meaningful, modern logo rooted in the founder’s faith and story
- Label and packaging designs aligned with minimalist, clean beauty trends
- A complete, scalable brand identity kit for print and digital use
- Editable Canva templates for the client to independently update social and promo assets
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