Marketing Strategy & Social
Media Management for Weavers Nest Guesthouse
Weavers Nest Guesthouse
Marketing Strategy & Social Media Management
Industry:
Hospitality
Year:
January 2026 – ongoing
Services Provided:
- Facebook & Instagram Page Creation
- Meta Business Manager Setup
- Social media strategy & content planning
- Monthly content calendar creation
- Design of branded social media posts (Canva + Adobe Illustrator)
- Caption writing, hashtag strategy & scheduling
- Organic community-based promotion via relevant Facebook accommodation & travel groups
- Meta Pixel setup for future paid advertising
Technologies & Tools Used:
- Meta Business Suite
- Canva (branded content templates & scheduling)
- Adobe Illustrator (custom-designed social media graphics)
- Manual content strategy & planning documents
Website:
Project Objective
Although Weavers Nest Guesthouse was an established accommodation provider, the business had no prior social media presence and relied heavily on third-party booking platforms such as Booking.com for visibility and enquiries.
The objective was to build brand awareness, strengthen credibility, and increase direct enquiries by creating a consistent and welcoming social media presence that reflects the tranquil, nature-focused experience of the guesthouse, while highlighting its unique location within a golf estate.
Approach
We started by creating and professionally setting up Facebook and Instagram business pages, ensuring correct configuration within Meta Business Manager. A Meta Pixel was installed on the newly developed website to future-proof the brand for upcoming paid advertising campaigns once the organic foundation is established.
A tailored social media strategy was developed, focusing on content pillars such as:
- Guesthouse rooms & amenities
- Guest reviews & social proof
- Local attractions & nearby experiences
- Getaway inspiration for different target audiences (e.g. girls’ weekends, golfers, couples, and nature lovers)
Content is planned and scheduled at up to 10 posts per month per platform, excluding stories, with a strong emphasis on calm, welcoming visuals and storytelling that reflects the guesthouse’s natural surroundings and golf estate setting.
All posts are custom designed using a combination of Canva and Adobe Illustrator, ensuring brand consistency and a polished, professional look. Captions, hashtags, and posting schedules are fully managed, allowing the client to remain hands-off while maintaining an active and engaging online presence.
To further boost visibility without paid ads, we implemented organic community-based promotion by sharing curated posts in relevant accommodation and travel-focused Facebook groups.
Key Results
- Fully launched, professional social media presence on Facebook & Instagram
- Clear and consistent brand identity aligned with the guesthouse experience
- Meta setup completed and ready for future paid advertising
- Increased visibility beyond third-party booking platforms
- Three direct bookings generated within the first week after website launch
- Strong foundation in place for long-term growth and enquiry-driven marketing
Ready to take your social media presence to the next level?
Our expert team can manage and grow your platforms with tailored content that engages your audience and boosts your brand. Contact us today for a free consultation and let’s start building your online success!