Marketing insights

Followers Are a Vanity Metric Here Is What Actually Matters Followers Are a Vanity Metric. Here Is What Actually Matters. For years, social media “success” was measured by one thing. Followers. How many followers do you have?How fast are you growing?Why does your competitor have more? But the way we measure success has changed. And […]

Adapt or Be Replaced What Pick n Pay, Checkers and Amazon Teach Us About Marketing Adapt or Be Replaced: What Pick n Pay, Checkers and Amazon Teach Us About Marketing A few years ago, Pick n Pay ruled my grocery world. If you shopped for groceries in South Africa in the early 2010s, you probably […]

What Will Actually Trend in Marketing? Original Voices. What Will Actually Trend in Marketing? Original Voices. There is always this question floating around in the marketing space of what will trend next? New platforms?More automation?Better AI tools? I believe the biggest trend we are about to see is something far simpler. Original voices. The Rise […]

Effective Marketing Strategies for Gaining New Clients Effective Marketing Strategies for Gaining New Clients Attracting new clients isn’t about guessing which marketing tactic might work; it’s about understanding the strategies that consistently deliver results across industries. Today’s buyers expect transparency, authority, and proof, which means the businesses growing the fastest are the ones building trust […]

Are Static Posts Dead on Social Media? Are Static Posts Dead on Social Media? Featuring Insights from Industry Experts Have you started noticing a decline in reach and engagement on your static posts? We’ve taken a closer look at several accounts and have seen that engagement on single-image and text-based posts is certainly much lower […]

Is Word-of-Mouth Marketing Dead? Is Word-of-Mouth Marketing Dead? A Personal Experience with Poor Service Delivery I have lived in my current house for over five years. It’s a fixer-upper, and every year, I focus on improving a specific area. One of the biggest challenges has always been my kitchen—it was in terrible condition. The countertops […]

The Hidden Cost of Fragmented Services The Hidden Cost of Fragmented Services: A YouTube Premium Case Study A staggering 81% of consumers say they need to trust a brand before making a purchase. Yet here I am, reflecting on how I spent 2.5 years paying double for services that should’ve been bundled together. This isn’t […]

Ethical Marketing vs. Spam & Scam Messages Ethical Marketing vs. Spam & Scam Messages: How to Protect Yourself and Your Brand Every week, my inbox is flooded with messages like these: “Be a top woman entrepreneur!…”“Feature in NY Magazine!…” At first glance, they might seem tempting. Who wouldn’t want to be recognized or land a […]

Why Graphic Design is Important for Digital Marketing Why Graphic Design is Important for Digital Marketing In today’s digital age, the competition for consumer attention is fiercer than ever. With countless brands vying for the same audience, standing out requires more than just a compelling product or service. This is where graphic design comes into […]

The Complete Guide to the Different Types of Marketing The Complete Guide to Different Types of Marketing Marketing is complex and involves a lot of different aspects. Gone are the days when companies relied solely on TV, radio, and billboards. Social media has opened new avenues of marketing streams, allowing businesses to connect with audiences […]