Hope and Healing's
Branding Identity
Hope & Healing
Branding Identity
Industry:
Non-Profit (Gospel Sharing)
Year:
2023
Services Provided:
- Logo Design: Olive branch icon with soothing colors to represent growth and hope.
- Color Palette and Typography: A harmonious blend of greens and beige.
Website:
hopeandhealing.co.za
Project Objective
The client, a group of women dedicated to sharing the gospel, required a complete corporate identity to establish their brand presence. Their mission was to bring hope and healing to others through their teachings and testimonies.
Approach
Taking inspiration from the Bible, we focused on creating a logo centered around an olive branch, a significant symbol of peace and growth. The color palette consisted of various shades of green, representing growth, with beige as an accent color to add warmth. We also selected fonts that aligned with the soft, uplifting nature of their work.
Key Results
The client now has a cohesive and meaningful brand identity that resonates with their mission of sharing the gospel. This identity has been applied across their website and social media platforms, creating a consistent and professional presence.
Typography and Color Palette
Logo Variations
Primary Logo: The full logo featuring the elegant serif font and delicate olive branch, symbolizing peace and growth. Perfect for prominent branding on print and digital materials.
Circular Badge Logo: A compact, circular version of the logo, ideal for use on smaller applications such as social media icons or branded merchandise. The olive branch creates a balanced, cohesive look within the circular frame.
Horizontal Logo: This variation arranges the logo elements in a horizontal layout, providing a more space-efficient version that works well for website headers or banners.
Monogram Logo: A minimalistic approach using the initials “H & H” with the olive branch, great for subtle branding in areas where a full logo may not be necessary.
Icon-Only Logo: A simplified logo featuring only the olive branch, representing the brand in a clean, minimalist way. Ideal for watermarking or supporting elements in the overall design.
Ready to upgrade your brand's identity?
Let us craft a visually striking and cohesive branding strategy that sets you apart from the competition. From color schemes to logo design, we’ll create an identity that truly reflects your brand’s personality. Contact us today for a personalized branding consultation!
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