MJ Sulit's Logo Design
MJ Sulit
Logo Design
Industry:
Fashion & Accessories (Leather Bags)
Year:
2024
Services Provided:
- Logo Design: Created multiple logo variations to match different brand applications.
- Brand Style Development: Worked with a refined color palette and typography that aligned with MJ Sulit’s modern yet elegant tone.
Project Objective
MJ Sulit, a proudly South African brand specializing in locally designed and manufactured genuine leather bags, sought a logo that would not only capture their brand identity but also convey the meaning behind their name, “Sulit,” which means “worth it” in Filipino. The logo needed to reflect the brand’s essence—authentic, elegant, and sophisticated—while remaining versatile for various branding applications such as packaging, business cards, and website headers.
Approach
To better understand MJ Sulit’s vision, we engaged the client with targeted questions:
- Should the logo incorporate an icon-only design or include the business name as well?
- How could the concept of “worth it” be visually represented, potentially drawing inspiration from nature or precious items?
- Which colors would resonate most with their brand identity?
- What font style would best align with the desired tone—elegant script or modern simplicity?
- Lastly, were there any additional elements the client felt were important to include in the design?
After gathering insights, we conceptualized several logo variations that aligned with MJ Sulit’s values and vision.
Key Results
The finalized logos have successfully positioned MJ Sulit as a high-quality leather bag brand, reflecting their message of value and worth in every design. The logo variations offered flexibility in branding, allowing MJ Sulit to maintain a consistent identity across all touchpoints—from packaging to digital platforms. With the cohesive branding in place, MJ Sulit is well-prepared to grow their presence in the local fashion market.
Primary Logo
Heart icon is integrated between the brand initials, with the full name “Sulit” beneath it. The classic color scheme makes it versatile for use on business cards, packaging, and website headers, giving a sophisticated but modern look.
Accent Logo
This version uses an accent color for the “Sulit” text and includes the heart icon in a more prominent position. It adds a warm, inviting touch and works well for marketing materials like banners or brochures, where color contrast can draw attention.
Secondary Logo
This version uses an accent color for the “Sulit” text and includes the heart icon in a more prominent position. It adds a warm, inviting touch and works well for marketing materials like banners or brochures, where color contrast can draw attention.
Initials Icon Logo
This version combines the brand initials “M” and “J” with the heart icon, creating a clean and elegant logo. It’s perfect for spaces that require a simple yet complete representation of the brand, like watermarks or stationery.
Icon Logo
This is the simplified heart logo, ideal for application on smaller areas like app icons, website favicons, profile pictures, or favicon images. Its minimalistic design ensures that the brand stays recognizable even in small-scale formats.
Color Palette
Charcoal Black
#0B181F
Slate Gray
#62655C
Burnt Caramel
#A77D55
Peach Cream
#E2B296
Mauve Dust
#927379
Logo Application
Ready to enhance your brand with a logo that truly reflects its essence?
Let us help you design a logo that captures the heart of your business and communicates its unique value. Contact us today for a free consultation and take the first step towards building a strong, memorable brand!